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Sprintexx Ad-Tech Division: The Convergence of Data, Creativity, and Smart Advertising


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Powered by Janus Koncepts Advertising, Sprintexx Ad-Tech redefines modern advertising. In the current high-velocity digital world, advertising is beyond mere reach; it’s about connecting with precision. Brands now require accurate targeting, real-time insights, and accelerated performance. This is the space Sprintexx dominates.

As the comprehensive ad-tech division of Janus Koncepts Advertising, Sprintexx blends advanced technology with deep marketing experience to deliver advertising that is smart, measurable, and performance-driven.

At the helm is Mr. Jai Sognai, a visionary with 30+ years of digital experience, whose leadership has transformed Janus Koncepts into a trusted name in integrated marketing for over two decades. Sprintexx signifies his next big leap—combining strategic branding with advanced ad-tech.

Why Sprintexx Ad-Tech Stands Apart


Sprintexx is a 360° advertising partner, managing everything from concept to conversion and retention. What defines our edge is our ability to integrate:
? Advanced Data Insights
? Continuous Real-time Enhancement
? Artificial Intelligence and Machine Learning Targeting
? Brand-Centric Creative Development
? Cross-platform Media Execution

This blend allows brands to connect deeply and inspire meaningful response.

Sprintexx Omnichannel Framework: From Awareness to Action


1. Brand Awareness & Positioning
We use creative brand storytelling to build awareness, trust, and resonance—ensuring enduring brand equity.

2. Precision Performance Marketing
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All optimised to maximise ROI and reduce cost per result.

3. AI/ML-Driven Ecosystem
Sprintexx is a data-first platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—targeting them at their highest engagement moments.

4. Influencer & Community Marketing
Impactful engagement through creators and communities on:
? Instagram
? YouTube
? LinkedIn
? Emerging platforms
We combine influence and visibility to drive conversations and conversions.

5. Connected TV (CTV) & OTT Advertising
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, ensuring branded storytelling reaches high-value households at scale.

6. Emotion-Led Brand Content
Every strong brand is built on strong storytelling. We craft authentic, story-rich communication designed to drive engagement and brand resonance.

7. Adaptive Ad Optimization
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to improved engagement and stronger performance.

Distinct Advantages of Sprintexx Ad-Tech


? India’s Largest Deterministic Audience Dataset
Access through partnerships with RailYatri, PolicyBazaar, Mobikwik, Freecharge, Venmo, copyright, RuPay, CashKaro, Thomas Cook, Apollo, Travel Buddy, and more.

? Expansive Digital Reach
While walled-garden platforms wait for users, Sprintexx engages beyond platform boundaries across the open internet—maximising coverage and visibility.

? TV and Device Inventory Access
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme

? Cross-Media Audience Activation
We apply intelligence across internal, external, or third-party media—offering limitless adaptability.

? Smart DSP with Real-Time Analytics
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting

? Machine-Learning Audience Modelling
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns

? Open Tracking System
We support all third-party trackers—ensuring zero black-box operations and complete advertiser control.

Reasons to Choose Sprintexx


Sprintexx sits at the intersection of:
? Agency Experience Sprintexx Owner
? Ad-Tech Excellence
? Data-Driven Insight
? Creative Innovation

Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value

And above all, our commitment to trust, delivery, and measurable outcomes.

Leadership That Drives Innovation


Mr. Jai Sognai, with more than 30 years of marketing mastery, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding

His vision ensures Sprintexx stays future-ready in the rapidly evolving digital ecosystem.

Designed for Tomorrow’s Advertising


Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI

As markets modernise, Sprintexx remains committed to intelligent, open, and outcome-driven advertising.

Conclusion: The Smartest Way to Advertise Today


Whether your goal is enhancing visibility, acquiring customers, or increasing ROI—Sprintexx Ad-Tech is your gateway to smart, high-performance advertising.

Sprintexx Ad-Tech — Driven by Janus Koncepts.
Where Data Drives Insight.
Where Creative Thinking Fuels Impact.
Where Tech Empowers Success.

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